Paulina Aler
Graphic Designer · Brand Strategist

Design that thinks first.

Hi! I'm Paulina — a graphic designer who believes good design starts with good thinking. I work across brand, print, and web to design media that looks intentional and feels right.

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A look at my recent work.

Every project here started with a question. The design came after — considered, intentional, and built to communicate something specific.

Core Disciplines

Strategic design work across multiple disciplines, always focused on creating meaningful visual systems and brand experiences.

01

Brand Identity & Design

Complete visual systems from concept to execution. Brand identity development, design materials aligned with existing brand guidelines, and cohesive touchpoint design.

02

Brand Marketing & Management

Strategic brand positioning and local account management. Campus brand ambassador experience with Bold Rock, Pentel, and other organizations. Social media strategy and community engagement.

03

Editorial Design

Layout systems and typographic solutions for publications, catalogs, and print materials with strong visual hierarchies and attention to detail.

04

Digital Experiences

UI/UX design for web and mobile applications with focus on clarity, usability, and engaging user interactions that drive results.

Let's create something together

Available for internships, freelance projects, and full-time opportunities.