About Me

Strategic designer passionate about brand experiences

Paulina Aler

Hello, I'm Paulina

I'm a Graphic Design student at West Virginia University with a minor in Marketing, passionate about brand marketing and management. I'm drawn to the strategic thinking that informs impactful design work.

I bring an ambitious and tenacious approach to every project, taking on a problem-solving mindset and seeking out solutions that resolve themselves. My work spans brand identity, editorial design, and digital experiences.

I'm inspired by things of functional beauty. This blend of technical training in engineering and science with a passion for art and fashion creates my distinctive design perspective.

Experience

August 2024 - Present

Graphic Designer

West Virginia Water Research Institute: Brownfields Division

Designed print and digital media that supported the center's outreach and internal efforts. Projects include website development, banners, conference materials, and social media content.

August 2025 - Present

Bold Rock Campus Brand Ambassador

Artisanal Brewing Ventures

Promoted the Bold Rock brand to 21+ students of West Virginia University by hosting weekly tasting events at key accounts. Remained in constant communication with the marketing and sales team. Worked with distributors and bar managers to execute seamless events.

August 2024 - May 2025

Pentel Student Brand Ambassador

Youth Marketing Connection

Represented Pentel brand on campus through strategic marketing initiatives and student engagement programs.

October 2023 - May 2024

Layout Designer

The Daily Athenaeum

Created editorial layouts for the university's independent student newspaper, focusing on typography and visual hierarchy.

October 2023 - May 2024

Max Campus Brand Manager

Wasserman Next Gen

Managed campus brand presence and marketing initiatives for Max streaming platform at West Virginia University.

Education

West Virginia University

Bachelor of Fine Arts: Art and Design – Graphic Design

Minor in Marketing

Expected May 2026

Skills

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Canva
  • Brand Design
  • Print Design
  • Social Media Marketing
  • Brand Management
  • Marketing Research

Affiliations

Omega Phi Alpha

Membership Director

January 2022 - Present

Certifications

Inbound Marketing Certified

HubSpot Academy

March 2025 - March 2027

Certified Content Creator

Her Campus Media

May 2024

Abbreviated Social/Behavioral Research Training

CITI Program

Jan 2024 - Jan 2029

Let's work together

I'm available for internships, freelance projects, and full-time opportunities starting May 2026.